Advertising is the greatest means to boost the business positively. When a company is getting an opportunity to get visibility globally then what else can beat that, various ways can be implemented to advertise the business and one such way is to use the courier delivery apps. MOVER is an on-demand delivery app that can help you elevate your brand presence. It has a large fleet of 200k+ people and will act as your advertising source globally. Moreover, 2k+ enterprises are growing with MOVER. So, why not leverage its utility to the maximum potential and make the advertising strategies interesting?
Ways To Get Advertise On MOVER
Wearing Brand Logo T-Shirts
If company X wants to advertise their brand with MOVER then they can get their logos printed on the t-shirts of the delivery partners. A large number of manpower is associated with MOVER in delivering the orders and assisting in packing and moving services. MOVER has a presence in all of the major cities including Delhi NCR, Pune, Hyderabad, Bangalore, Chennai, and Mumbai. Every delivery partner covers different geographical locations across the country. And, this will act as a great means to make people aware of your brand and win their trust.
Distributing Brand Flyers
If a company wants to have a strong brand presence, using printed media is a good option. X company can get their N number of flyers printed and give them to the MOVER delivery partners. Every delivery partner while delivering their orders can distribute those flyers to the customer. This will make the customer aware of X’s brand presence and what services they provide. It will allow the customers to go through your services. Apart from that, give your website and other useful links on the flyer so customers can directly visit the links and get a seamless experience.
Print Brand Logo on Delivery Bag
MOVER is equipped with various types of vehicles to equip customer's delivery needs. If a customer books a two-wheeler vehicle, the rider carries a delivery bag with them to receive the parcel. Brands can use that delivery bag as a source of advertisement by getting their logos printed on the delivery bag. When a rider comes to the doorstep of the customer to receive the parcel and put it in their delivery bag, the respective brand logo will catch the attention of the customer. Similarly, when a person receives the order from that delivery bag, they will also be attracted by the logo printed on the delivery bag. This will increase their curiosity to learn more about that brand and the services it offers. Ultimately, this advertising marketing strategy will help the connecting brand grow with MOVER.
Print Brand Logo on Helmet
The helmet is one of the most important gear of every 2-wheeler rider with MOVER. A helmet can also act as a prime location for advertising your brand logo. You can get your brand logo printed on the back of the helmet to attract customers' attention. It is one of the great sources of print media strategy in advertising. If you are a headgear brand then advertising your brand logo on the helmet will do wonders for your business. Customers who frequently use MOVER for their courier services will also frequently see your brand logo and will get more acquainted with it. This will build their trust and there are high chance that they will seek your digital brand presence.
Print Brand Logo on 2-Wheeler
MOVER uses various two-wheelers to deliver small parcels and they are one of the most widely used options by a lot of people. If you want your brand to be recognized across the streets, you can get your brand logos printed on the two-wheelers. These two-wheelers will roam around the major cities completing their orders and being your brand ambassadors. People tend to remember the things that they see more frequently. Therefore, it will become a great advertising marketing strategy to boost your brand presence across different geographical locations in a single go.
Print Brand Logo on Trucks
Advertisement on trucks is a great option to boost your advertising strategy. MOVER has different sizes of trucks that include 6 ft., 7 ft., 8 ft.,10 ft., and 14 ft. Different trucks are used to serve different purposes of delivery ranging from small consignments to heavy loads. Brand logos can be printed on the trucks like large hoardings to get visibility from the audience. In addition to that, the helper available with the truck can also wear the t-shirt with your brand logo so customers get more attention towards your brand. Trucks take different time to load depending upon your consignment.
So, ideally, if a customer is shifting heavy loads or shifting entire stuff of 2BHK, a truck will be outside their premises for 120 minutes. And, they will be able to see your advertisement on the truck for this entire duration. This will make your brand name and details stick in their head. So, whenever they want a similar service like you offer, the very first name that will strike their mind is your brand. This will make your brand presence rooted in their memory.
Brand Logo on 3-Wheeler
MOVER is not only limited to offering delivery services via 2-wheelers or mini trucks, but it also has 3-wheelers in its fleet to support customer's needs. You can get your brand name and tagline printed on the backside of the 3-wheeler. Whenever the 3-wheeler moves across different streets, it will catch the attention of different people. Also, there are situations when vehicles get stuck in the traffic. In this scenario, people see around them more attentively while waiting for traffic to shoo away. This is also a golden time when your brand can catch the eye of a potential customer.
In-app Branding
App advertising strategies are one of the best ways to advertise your digital brand presence. MOVER is used by a large number of people to cater to their delivery needs every day. If you get your brand advertised on the app, a large number of people will be able to see you regularly and build relations with your brand. MOVER will provide you with a dedicated dashboard to run your advertisement on the app and get visibility. This will also help you analyze how your brand is performing and what difference the has advertisement created on your business.
Digital Channels for Marketing
Most logistic brands use newsletters as a digital means to stay connected with the customers. MOVER’s newsletter will not only provide promotional details about the brand but will also provide the customers with some additional discounts. This will help the customers stay connected with the latest updates. If you want to advertise your brand with MOVER, you can also use this means to increase your online brand presence.
Advertising Cost
For advertising your brand with MOVER, you must have a fair idea about the charges that you will spend on advertising. The charges will vary whether you want your brand advertisement to run on the app or whether you want it in one of the offline ways mentioned above. The cost of the advertisement will be directly proportional to the size of the advertisement. If you want the advertisement to cover a lower size then it will have a lesser cost as compared to the large size advertisement. The exact amount of the advertising will be customized according to your need and you can easily reach out to MOVER by using their contact details available on the website to get the quote and other important details.
Tracking Advertisements
Every brand needs proper traction whether their advertisements are running appropriately or not. If you are targeting the MOVER app to run your advertisement, you will get a dedicated dashboard designed for your needs where you can track whether your advertisement is running appropriately or not. In addition to that, you can also track the traffic and check how your advertisement is performing. On the other hand, if you choose the offline means to advertise your brand with MOVER, you will get the photos and videos of the vehicles where your advertisements are running on some fixed intervals like monthly. This will help you gain more transparency that your advertisements are showing progress with MOVER.
Potential Industries for Advertising
Various potential brands can leverage MOVER to enhance their brand presence via means of advertising. Some of the most common industries include food delivery, groceries, e-commerce, general stores, gear equipment, and much more.
All these industries are related to courier delivery in one way or the other. Besides that, when inter-related industries come under the same roof, they do a great boost to the business. Trust is paramount in the logistics and when MOVER advertises the brand at different geographical locations, it gives more visibility to the brand.
Final Thoughts
MOVER can be leveraged to a great extent to advertise the brands with its large number of vehicles available on the road. There are various ways in which the brand advertisements can reach the customers. The advertisements can help the customers gain more confidence and visibility of the brand to use its services shortly. In addition to that, MOVER has a large number of riders that can be used as brand ambassadors to reach a large number of audiences.
You can get advertising services from MOVER at a very affordable rate and get the entire visibility of how your advertisements are running.
