India is the hub of small-scale and medium-scale enterprises that operate on the D2C business model, however, not all of these brands and businesses are making the most profit out of their sales. Either they are offline and not equipped to market their product to the right market or they are digitized and affiliated with giant e-commerce platforms like Amazon, which charge a hefty commission on each sale.In both cases, the root challenge remains the same which is logistics!
Although the customers have an easy access to buying products and are spoilt for choices, yet finding them at a reasonable price and that too from a direct seller is a preference for customers. Managing the logistics and transportation of goods for any D2C brand, especially an offline D2C brand is the main concern that hinders their growth and expansion. All that a consumer wants is to have their product at their doorstep instantly, thus instant delivery landscape would be the next unlocker of growth for offline D2C brands in India. To overcome this gap in the retail market, the MOVER app offers multiple logistics solutions for offline D2C brands, where they can customize their experience as per their needs.
TAPPING INTO THE OFFLINE D2C MARKET IN INDIA
A direct-to-consumer or D2C business excludes the interference of any middlemen as the product manufacturer or seller is directly in contact with the consumer. The retail revolution after the COVID-19 era has prompted more brands in India to opt for a D2C model because of its numerous benefits to business owners and consumers. Having a tactile experience before buying any goods is a significant part of India’s consumer behavior, which gives leverage to D2C brands that offer first-hand interaction and engagement with mainstream audiences.
On the contrary, offline D2C brands have their shortcomings and challenges; increased competition and order fulfillment being on top of the list. It is one thing to offer a one-on-one experience to the consumer, but another to safely send it to them. Where the online, digital-savvy D2C brands have the opportunity to enlist themselves on big e-commerce platforms that take care of their logistics, the offline D2C brands don’t have that advantage. Therefore, they need a trustworthy logistics company to collaborate with, that attends to their packing, moving, and courier needs for hyperlocal deliveries in India. This is where the MOVER app comes to the rescue of offline D2C businesses! Let’s dig deeper into how MOVER can be a game changer for D2C brands in India.
WHY MOVER APP FOR OFFLINE D2C BRANDS MAKES PERFECT FIT
Whether you are a huge FMCG enterprise or a small-scale business operating from home or a counter shop in India, MOVER has got your back! MOVER offers a variety of options as a courier delivery app, where you can opt for a logistics solution according to your current requirements. Here are some pros of using MOVER to increase the efficiency of your business logistics:
● ONDC- The Future of Offline D2C Brands: Power of the Indian stack is visible through ONDC’s growth with up to 12Mn monthly orders in Jul '24, thus it’s clear that an on-demand delivery app is the way to unleash the potential of D2C brands. MOVER is a unique truck and 2 wheeler booking app that allows you to book trucks and wheelers ranging from bike to 6 ft. to 14 ft. trucks according to your shifting and transportation needs. You are just a tap away from renting/booking a truck to transport your goods in India! Just enter the pickup address, delivery address, and the type of truck you want to book and your delivery truck will be at your doorstep in no time.
● Gratification of Quick Delivery: This on-demand delivery app helps you gain customer loyalty by offering same-day delivery services. Understanding the comfort-seeking nature of consumers, MOVER realizes a D2C brand needs to immediately send the courier in order to retain the consumer as a customer.
● Pay per use: As a D2C brand, your transportation needs vary according to the number of orders and the area of delivery, thus MOVER allows you to pay for only the time and distance you use for individual orders. There is no more monthly hassle of reaching a fixed number of orders as per the contract or being restricted to a certain mileage when delivering your goods. As a goods transport service provider, MOVER understands the sellers' needs and wants.
● Greater control: The MOVER app gives you the liberty to have visibility of your hub-level logistics movement with transparency and accountability. With a great system in place, you can easily track your parcel and courier movements whether it is an intracity or intercity courier. Our route optimization API and MOVER TrackIN’s API enable you to exercise command and control over your courier movement.
● Hassle-free accounting: This courier delivery app will not get on your nerves when it's to close the accounts. We offer a central payment plan for pan-India deliveries instead of order-level payments and reimbursements.
● Experienced logistics solution for all industries: MOVER is a trusted professional logistics app that has been providing its services to several industries including, FMCGs and food products, ceramics, sanitary and hardware, construction, plastic, rubber and printed materials, home appliances, electrical and electronics, furniture, paper and packaging, and chemical and paints industries. We have always strived to broaden our horizons and offer logistic solutions to each niche and industry without compromising our service standards.
● Customize your experience: What makes MOVER stand out among other logistics companies is the unmatchable and personalized experience for the seller. According to the size of your parcel, you can instantly book a two-wheeler, three-wheeler, or four-wheeler with just a click. Through this bike and truck delivery app, you can conveniently courier your parcels in India.
● Operational Areas: MOVER operates in many major cities in India and offers intercity and intracity courier and moving services. These areas include Delhi, Ghaziabad, Gurgaon, Noida, Faridabad, Chennai, Mumbai, Pune, Hyderabad, and Bangalore.
ACHIEVE DIRECT SELLING SUCCESS WITH MOVER
Using MOVER as a logistics partner for your offline D2C brand gives you an edge. Not only does MOVER ensure the safety of your products, but also reduces the cost and time of your logistics many folds. The same-day delivery service, paired with the digitalization of your D2C brand through MOVER, is the best formula to achieve consumer loyalty and retention. The first-hand buying experience due to the D2C model followed by instant delivery ensures a great prospect for increasing sales and massive profit margins, leading to the growth of your Offline D2C brand in India.
CONCLUSION
The rise in offline D2C brands in India calls for a logistics solution that bridges the gap in the system and paves the way for the growth of D2C businesses. While many D2C brands rely on big e-commerce platforms to promote and sell their products online, they also face the problem of paying commissions to such platforms, which reduces their profit margin. Numerous D2C brands in India work on an online as well as offline mechanism and most of these brands are actively working offline; this poses them with a concern for the transportation of their goods.
To solve their logistics problem, MOVER offers a wide range of courier solutions as a parcel delivery app. Sellers can book a bike or truck to make their courier shipments hassle-free with the advantage of same-day delivery. Your hyperlocal deliveries are no longer a problem whether it’s a huge shipment of timber or a small parcel of phone cases, MOVER does it all for you!
Offline D2C brands can grow their businesses by using MOVER for its goods transport service in major cities in India, including Delhi, Ghaziabad, Gurgaon, Noida, Faridabad, Chennai, Mumbai, Pune, Hyderabad, and Bangalore. With the MOVER app, you can streamline and track your intracity and intercity couriers at a glance on your screen.
The convenient and simple payment plans and the personalized experiences make MOVER the top-rated logistics solution in India among SMEs without a doubt. To straighten out your business logistics, download the MOVER app and see your business grow.
